Internal ID: 1702943
Under general supervision, uses knowledge and skills obtained through experience and training to obtain, analyze and disseminate basic product information. With oversight, manages projects and coordinates internal teams to produce resources in support of larger products. May assist in recommending development strategies for less complex products and services in an assigned functional area. Established procedures and guidelines are provided to perform a variety of information gathering and analysis tasks with limited decision making responsibility. Recommends solutions to simple to minimally complex problems. Regular contact with internal customers and external information sources is required to obtain, clarify, or provide facts or information. Essential Duties and Responsibilities: •Gathers, conducts limited analysis, and distributes information on sales trends, product demand and marketing strategies for assigned products. May conduct limited interpretation of the data. •Collects and analyzes information pertaining to the utilization of assigned products; analyzes and conducts limited review/analysis of ideas and suggestions and identifies best practices to be shared with others. •Prepares utilization and other reports for assigned products. •Assists in developing product oriented positioning documents, product profiles, and other content for web sites, marketing materials and seminars. May conduct some competitive analysis. •Assists in identifying, monitoring, preparing and disseminating information on products, sales strategies, capabilities, vulnerabilities and intentions of existing and potential competitors as appropriate. •May analyze sales factors, including pricing, distribution and product performance and assists in providing statistical reports and recommendations for changes in sales strategies. •Supports marketing programs and assists others in developing a clear, compelling and differentiated message and position for assigned products. •Performs other duties and responsibilities as assigned.
Knowledge, Skills, and Abilities:
Knowledge of: •Financial services preferred. •Principles, methods and techniques used in conducting product research and analysis. •Internet resources for data and information. •Intermediate level excel. •Data collection and classification techniques. •Principles, techniques, methods and procedures associated with basic statistical analyses. •Ethical standards of the American Marketing Association (AMA), the Council of American Survey Research Organizations (CASRO) and the Society of Competitive Intelligence Professionals (SCIP) for conducting professional competitive intelligence data collection activities. Skill in: •Project management •Business writing, including drafting, editing and proofreading internal and external communications •Basic product analysis concepts, practices and procedures. •Designing and developing survey questionnaires and compiling survey feedback. •Preparing technical reports, correspondence and presentations. •Synthesizing and summarizing data research findings •Identifying trends and patterns in statistical information. •Researching, manipulating and compiling data. •Interpreting and applying practical meaning to research results and presenting the information at an appropriate level to specific audiences. •Identifying and selecting sources of competitive intelligence information and conducting basic competitive intelligence studies. •Conducting product research projects using accepted sampling methodologies and data collection procedures. •Operating standard office equipment and using required software applications to produce documents such as reports, graphics, electronic communication, spreadsheets, and databases. Ability to: •Organize, manage and track multiple detailed tasks and assignments with frequently changing priorities in a fast-paced work environment. •Employ critical thinking analysis to assist others in developing strategies to overcome client objections. •Communicate effectively, both orally and in writing. •Establish and maintain effective working relationships with others at all organizational levels. •Adhere to the ethical standards of the American Marketing Association (AMA), the Council of American Survey Research Organizations (CASRO) and the Society of Competitive Intelligence Professionals (SCIP) for conducting and presenting results from research projects. •Provide a high level of customer service. Educational/Previous Experience Recommendations: •Bachelor’s degree (B.A) in business, finance, marketing or a related field. •One year analytical experience in the financial services industry preferred. ~or~ •Any equivalent combination of experience, education and/or training approved by Human Resources. Licenses/Certifications: None required.
JobAccounting & FinancePrimary LocationUS-FL-St. Petersburg-Saint PetersburgOrganizationAccountingScheduleFull-timeShiftDay JobTravelNo